The new NickWatch connected smartwatch from Watchinu will harness the popularity of global kids brand Nickelodeon.
Israeli start-up Watchinu has launched a new connected smartwatch for six to nine-year-olds, NickWatch, under licence agreement with Nickelodeon. Offering a wealth of entertainment based on Nickelodeon’s iconic characters, NickWatch features a variety of games, dances, crafts, music, safe connectivity, communication and customisation, all in one device.
NickWatch has been developed by the team at Watchinu and will be operated via a licensee agreement with Paramount Global, Nickelodeon’s parent company.
The connected smartwatch features characters from a range of beloved Nickelodeon series including Teenage Mutant Ninja Turtles, SpongeBob SquarePants and more. NickWatch allows parents to monitor their child’s use of the watch and most importantly, keep track of their child’s location via the NickWatch Caretaker App.
Downloadable on all app stores when subscribed, the Caretaker App gives parents and caregivers peace of mind and reassurance when away from their children. Adults can use the app to enable two-way messaging and calls, and even manage the user account on the watch. This includes muting the device, for example during school hours, and choosing who can connect and communicate via messaging and voice notes with their child – and children can’t override the actions taken. Social media platforms are not accessible from the watch.
NickWatch includes eight key features, to provide an imaginative and explorative environment for children (and their parents), helping to spark intuitive play. The NickWatch’s variety of games encourages roleplay and enhances physical and social play, allowing children to interpret the tasks presented and let their imagination run wild.
“NickWatch is set to shake-up the wearables market with some of the animation world’s most iconic and best loved characters baked into the experience – from SpongeBob to Teenage Mutant Ninja Turtles, the NickWatch delivers an experience like no other with the perfect combination of imaginative play and peace of mind for parents and carers,” said Udi Miron, CEO at Watchinu.
Doug Rosen, senior vice president, Games & Emerging Media, Paramount Global, added: “We are delighted that Watchinu is launching a new connected smartwatch harnessing the power of our consumer brands and that our iconic Nickelodeon characters will be used to help kids embrace technology and create immersive experiences that unlock a boundless world full of imagination, creativity and connectivity.”
NickWatch comes with two straps (one simple strap and one Snazzy strap featuring famous Nickelodeon characters) and the Connect-O-Cable (USB charger) in the box. Soon, customers will be able to choose whether to purchase their NickWatch with or without the charging station, which can double as a night light. Additional accessories available at a later date will include headphones, bag clips/holder, power station skins and a neck hanger.
From May, new games will be released every couple of months, along with new stickers and watch face designs, new sound effects, musical instruments and voice filters.
