Warner Bros. Discovery has announced industry veteran Philippe Roucoule as senior vice president of EMEA Consumer Products, effective immediately.

 Philippe, who recently held the position of vice president, Category and Retail Business Development for Warner Bros. Discovery (WBD), will report to Robert Oberschelp, head of Warner Bros. Discovery Global Consumer Products (WBDGCP), part of the Warner Bros. Discovery Revenue & Strategy division run by chief Revenue & Strategy officer, Bruce Campbell.

Philippe succeeds longtime European Consumer Products head, Julian Moon, who previously announced his upcoming retirement after 33 years with the company. Julian continues to oversee Consumer Products for the Asia Pacific region as he works with Oberschelp and WBD leadership on succession plans.

In his new role, Philippe leads all Consumer Products operations across EMEA, with oversight of WBDGCP’s business in the UK, France, Germany, Italy, Spain and Poland as well as agent markets across the regions. Philippe will work with Robert Oberschelp and WBD leadership across EMEA to develop and drive WBDGCP’s strategic, operational and financial initiatives to maximise the potential of key brands and franchises including DC, Harry Potter, Looney Tunes, Game of Thrones, Discovery and more, in support of WBD’s global multi-billion dollar retail consumer products licensing organisation.

As part of Philippe’s leadership team, Johanne Broadfield has been named group vice president, EMEA Franchise & Category Management. In addition to her current role overseeing Franchise Management and Marketing for WBDGCP EMEA, she will take on responsibilities for the management of regional licensing partners and retail development, reporting directly to Philippe.

“I’ve known and worked with Philippe for a long time. His business acumen and deep relationships with retailers and partners across the region are unparalleled and I am thrilled for him to take on this role as we continue to grow our business in EMEA,” said Robert Oberschelp, head of Global Consumer Products for WBD.

In his previous role, Philippe oversaw regional management of licensing partners, including global partner Lego, and was responsible for retail development across the EMEA region. Prior to joining the company, he spent nearly a decade at The Walt Disney Company working in Home Entertainment and the Consumer Products business, with responsibilities for Retail and the Food, Health and Beauty categories for the UK and Ireland.