Warner Bros. and DC launch new Black Adam range of products

Published on: 7th October 2022

Warner Bros. Consumer Products’ and DC’s Black Adam product collection smashes into retail around the world.

Warner Bros. Consumer Products (WBCP) and DC will release an all-new collection of original products inspired by Warner Bros. Pictures’ upcoming action adventure film Black Adam. A comprehensive collection of merchandise featuring the uncompromising antihero will be available including premier toy, apparel, home goods and food partners, which have collaborated with Warner Bros. Consumer Products and DC to bring the themed merchandise to mass market and specialty retailers leading up the film’s release, beginning in October internationally.

In the UK, signed partners include Rubies and Amscan for dress-up for both adults and children, Pyramid International for posters and gifting and Abysse for homeware. Additionally, Black Adam inspired apparel has launched from EMP in Germany and Lefties in Spain.

Fans and collectors alike can bring the action of the big screen home with true to character figures and a first-edition Hawk Cruiser included in the new Black Adam range from Spin Master. Four 12-inch highly detailed action figures will be available as well as a 12-inch feature figure with actions and movie sounds. The collection will also feature a 16-inch movie look-a-like Hawk Cruiser Patrol, which comes fully loaded with sounds and LED lights and includes 4-inch figures.

Collectible manufacturer McFarlane has a line up of seven inch scale figure collectibles including Black Adam, Dr. Fate, Hawkman and Cyclone amoungst others.

Meanwhile, Funko expands its collection to include new Pop! figures including Black Adam, Cyclone, Dr. Fate, Atom Smasher, Sabbac and Hawkman, and Rubies will offer officially licensed costumes and accessories from the film.

Cartamundi will be launching action-packed Black Adam hybrid trading cards, while DC will offer a wide range of books and comics for fans. Young DC Super Hero fans aged five to eight are catered for with the Random House offering of branded titles. Warner Bros.’ own DC Shop will also carry merchandise from partners including McFarlane, Loungefly and Brandup.

Black Adam releases in cinemas around the world from 19th October 2022. The extensive consumer products programme will span territories across the globe, in partnership with best-in-class licensees.


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