US: Sesame Workshop builds global toy portfolio with MasterPieces Sesame Street partnership

Published on: 15th January 2021

The iconic pre-school property, Sesame Street is continuing to grow its international portfolio of toy partners, having signed a new partnership with the US games, puzzles, toys, and crafts specialist, MasterPieces.

The new MasterPieces Sesame Street products will begin to appear on shelves across the US this summer with a raft of launches designed to engage children in original craft activities, memory games, and classic card games designed to entertain and educate young minds.

MasterPieces is a staple of the US toy industry, having successfully delivered puzzles, toys, games, and more to the market for 25 years. It’s partnership with Sesame Workshop will see licensed product featuring a cast of popular Sesame Street characters, including Elmo, Oscar the Grouch, Cookie Monster, Big Bird, and more.

David Rolls, president of MasterPieces, said: “We are thrilled to be working with Sesame Workshop. Together, we’ve been able to create some of our most captivating and fun, educational products that all feature many of the tremendously popular characters, including Elmo, Oscar the Grouch, Cookie Monster, Big Bird, and more.

For over 50 years, Sesame Street, produced by the nonprofit organization Sesame Workshop, has delivered not only school-readiness lessons promoting literacy and numeracy, but also age-appropriate guidance on healthy habits, self-expression and self-regulation, empathy, friendship, and much more.

“Sesame Workshop’s mission is to help kids grow smarter, stronger, and kinder, and that means nourishing the mind and body,” said Gabriela Arenas, vice president of licensing, North America, Sesame Workshop. “We’re pleased to be working with MasterPieces to bring fun and engaging activities to children and families.”

The new Sesame Street products include craft kits such as the Sesame Street Garbage Truck ( a DIY wood paint kit featuring Oscar the Grouch), the Sesame Street Best Friends Character Bank, and the Sesame Street School Bus. In games, MasterPieces will launch the Grouchy Old Oscar card game, Elmo & Friends Matching Game, and Sesame Street 3-in-1 Educational Card Games.


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