NEWS

Toikido taps YuMe Toys for Among Us distribution across US, Canada, Europe and more

Published on: 5th March 2021

Toikido has struck a deal with the award-winning toy brand, YuMe Toys to distribute the official Among Us branded toy range across the US, Canada, EMEA, Asia Pacific, and Japan. The range, featuring plush toys, feature plush, capsules, costumes and seasonal items will be available to trade from May this year.

The popular online multiplayer game Among Us was the most downloaded game of 2020, with half a billion users last November, according to SuperData. The game is currently available on iOS, Android, Nintendo Switch and  PC, with further releases and updates planned for later this year.

Among Us offers the perfect mix of fun, social factors, and amazing characters,” said Darran Garnham, founder and CEO, Toikido. “Toikido is passionate about giving fans what they love without compromising quality and YuMe Toys are the ideal partner to deliver this.”

Michael Kwan, CEO, YuMe Toys, added: “We’re excited to partner with Toikido to be part of the Among Us gaming phenomenon. The demand for product from the fan community can be seen through the impressive meme culture and millions of Twitch followers.

“The YuMe team have responded swiftly to the games’ popularity and we’re proud to bring this unique toy range to the fans in record time.”

The first Among Us toys from YuMe and Toikido will be available to the public at selected retailers across the US, Canada and Europe from June 2021.

For business enquiries for the U.S. and Canada please contact Darryl Lai: darryl.lai@maxx-marketing.com. For all other business enquiries please contact Felipe Noriega: felipe.noriega@maxx-marketing.com.

RECENT ARTICLES

Tomy agrees Bluey partnership with BBC Studios for Toomies

Toikido…what’s next?

The February issue of Toy World is online now

She-Ra and the Princesses of Power to premiere on Pop

Dino Ranch goes on US tour

YuMe Toys unveils global launch of DZNR collectibles

Acamar appoints Bing licensing agent in France

Star-studded cast announced for Paw Patrol movie

Mattel UK Consumer Products welcomes two new hires

CoComelon franchise expands further through spin off shows