The new licensing deals will see the creation of a raft of Battersea merchandise and products suitable for humans, cats and dogs alike.
Suitable for dog and cat lovers of all ages, the softlines offering has been boosted with the appointment of new daywear and nightwear licensee Bro Global, which is due to bring its first clothing ranges to UK retailers in spring 2023. Whether consumers are Team Dog or Team Cat, the ranges have been designed to celebrate the joy and love pets bring as well as reminding everyone that Rescue is Best – not just for dogs and cats but also for fashion. Battersea apparel will either encourage consumers to rehome an item to someone else, or rescue it by repurposing fabrics, turning unwanted material into easy-to-make dog and cat toys.
Alongside Bro Global, Cityfax and Meller Designs join existing accessories licensee Drew Pearson, completing the line-up of fashion accessories. Beautifully designed adult and kids’ soft accessories, bags, blankets, jewellery, socks and hosiery will be available for Battersea fans, designed for everything from best-dressed dog walking to snuggling up on the sofa with a four-legged friend.
Grooming products by Amber House will be launching in 2023. The new range of freshly fragranced pet-care shampoos, conditioners and accessories will have been trialled by some of Battersea’s fussiest residents.
Saxon will also launch its extensive range of car travel products, ensuring pets have everything they need by law and for their welfare when out on the road. Products to help keep cars protected are also in development.
Gabbi Langdorf, senior international & brand manager at The Point.1888, said: “Battersea is a brand with purpose – it truly resonates with consumers and makes a difference to the lives of the animals in its care. Battersea’s licensing programme is going from strength to strength, and we are delighted to continue this growth into exciting new categories and launch products for all the family, whether they have two legs or four.”
Warren Traeger, Battersea’s licensing manager, said: “We are thrilled to welcome the latest additions to our licensing programme. With half of UK households owning a dog or cat, there has never been a better time for the Battersea brand to make an impact across UK retail. We have been working hard with the Point.1888 and our licensees developing fun, relevant and well-designed products for both pets and humans, and cannot wait for visitors to BLE to visit the Battersea stand (B269) or The Point.1888’s stand (C235).”