The Insights Family expands into new markets

Published on: 13th January 2022

The Insights Family, the kids and family market intelligence specialist, has launched its service into four new international markets. As of 1 January 2022, the company started interviewing kids (3-18s) and parents in Saudi Arabia, Turkey, Argentina and South Africa. This will see the business expand its operations to provide its clients with real-time data from 22 territories across six continents.

The new markets will follow the same award-winning methodology as the existing markets and will see the business survey 400 different children and 200 different parents every week (21,000 and 10,500 respectively a year).

With the addition of four new territories, The Insights Family will now interview a new family member somewhere in the world every 55 seconds. The launches of the new markets mean that the company now covers all the countries in the G20, providing brands and companies with access to ethical real-time data.

Nick Richardson, CEO and Founder of The Insights Family, said: “2021 was a transformational year for the business, with us enjoying significant growth and development across the business. The expansion into these markets, based on client demand, demonstrates our position as the global leader in kids’, parents’ and family market intelligence”

The announcement comes on the back of a successful couple of years for The Insights Family, which has seen its team grow from 13 employees in January 2020 to 67 by the end of January 2022. The company works with 100 clients across the globe and provides insights to leading companies including the BBC, Amazon and Disney.

Last month, The Insights Family published its Future Forecast 2022 Report which predicts some of the key trends to watch out for in the forthcoming year. Providing unrivalled knowledge, the report explores 10 themes which will impact advertising, content, licencing, marketing, product and retail strategies for brand owners across all levels of business strategy. To download the full Family Future Forecast 2022 report for free, visit:




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