The Harlem Globetrotters has joined forces with IMG to expand its range of consumer products in preparation for the centennial celebration in 2026.
The world-famous Harlem Globetrotters has signed with licensing giant IMG to further develop the brand in anticipation of its 100th-anniversary milestone in 2026.
Recognised by the United Nations in 1951 as ambassadors of extraordinary goodwill, the Harlem Globetrotters has been spreading goodwill throughout its legendary 98-year history. Today, the organisation tours the world playing over 200 games domestically throughout North America and over 150 games internationally throughout continents including Asia, the Americas, Europe, Australia and much more.
Under the new agreement, IMG will draw inspiration from the legendary team’s history and iconic brand identity to develop a wide range of products and experiences from toys, collectibles and memorabilia, to publishing and video games. Equally, IMG will be seeking an official outfitter and footwear partner to carry the Harlem Globetrotters into the next century.
Bruno Maglione, president of IMG’s licensing business said: “I can’t count the number of firsts that have marked the history of the Harlem Globetrotters, not least the dazzling style of play which anticipated by many years the dynamism we see from the best players in the modern NBA. We will be looking both forward and back as we celebrate the story of this legendary franchise with products and brand partners.”
Keith Dawkins, president of Harlem Globetrotters & Herschend Entertainment Studios commented: “The Harlem Globetrotters have continued to lead and redefine global basketball culture. With their athleticism, exceptional skills, unique brand of humour and ability to connect with cultures around the globe, the team has inspired millions and ushered in an irreplicable brand of sports entertainment that’s beloved by all. As we approach our 100-year anniversary in 2026, our partnership with IMG will be instrumental in deepening our connection with fans, new and old, around the world.”
