The Emoji Company takes legal action against Emoji King for trademark infringement

Published on: 20th August 2020

The Emoji Company has taken legal action against Emoji King and the use of its trademark that the company believes to ‘similar to the point of infringement’ upon its own trademark registered company name. Emoji is the registered name by The Emoji Company  for a multitude of goods and services.

The company owns the well-established Emoji trademark in more than 100 countries, encompassing goods and services in up to 35 classes.

In court proceedings, it has been stated that the use of Emoji King infringes The Emoji Company’s trademark rights. It has since prohibited several companies – one of which is Emoji King Industrial Co Ltd – from directly or indirectly advertising, offering, and bringing into circulation any products for which The Emoji Company holds registered trademarks.

The trademark Emoji is licensed and used through an international network of renowned agents, licensee, retailers, entertainment and advertisement companies around the world, and the Emoji brand has been globally awarded by the licensing industry.

Official Emoji brand partners include blue chip corporations such as Sony Pictures Animation, Ferrero, Burger King, Nikon, Walmart, Nestle, Zara, Aldi, Pepsico, Ravensburger, The Hershey Company amongst many others.

“Given the success of the globally established and recognized emoji® brand, there are competitors that try to imitate the original,” said Marco Hüsges, CEO and founder of The Emoji Company.

For that reason The Emoji Company continues to take legal action and working with customs globally to defend its well-established brand identity and honest reputation against trademark infringements.


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