The Emoji Company secures new wave of licensing partners through Retail Monster

Published on: 21st January 2020

The Emoji Company is now poised for ‘its best year yet,’ having secured its latest wave of licensing partners thanks to the efforts of its North American licensing agent, Retail Monster.

Building on the universality of the Emoji brand, the team is continuing to build up a global roster of licensees. Complimenting its current portfolio of partners, Emoji has now signed a ‘slate of new and innovative deals,’ that are set to cement the brand’s reputation as a true evergreen.

“We truly have the greatest, most creative and collaborative partners in the business, and we cannot wait for the retail world and consumers alike to experience the expressive product ranges that will be available,” said Marco Hüsges, CEO and founder of the Emoji company.

“It’s important that our licensees convey customisation, creativity and innovation to their ranges, connecting with consumers and how they express themselves. Our extensive existing licensee roster and the new partners that came on board will truly deliver a great Emoji brand experience to the consumer.”

The new licensees will produce a variety of product ranging from toys and collectibles, apparel and accessories, home goods, health and beauty, publishing and calendars, and promotional opportunities.

New partners to have signed with the brand include The Bentex Group for Newborn, Infant, and Toddler Apparel, Brunswick Bowling Products for branded technology for Bowling Center, for debit cards, credit cards, and gift cards, and Fast Forward who will develop a range of emoji branded backpacks and bags

They will be joined by the likes of Handcraft Manufacturing Corp who will develop branded children’s underwear, and Otter Products, LLC for OtterBox premium mobile device cases and accessories.

These new partners join a line-up of industry leaders that includes ACCO Brands (Calendars, Alcove Brands (Health & Vitamins); ASO (First Aid), Bendon (publishing), Centric Brands (sleepwear), DanDee International (Seasonal & Non-Seasonal Toys, Collectibles, Home Décor, Pet and Baby Products),  and David’s Textiles (fabric).

The portfolio is completed with the likes of Decopac (cake decorating), Fabpops (Mobile Accessories), Gotta Love It (apparel), Isaac Morris, LTD (Apparel); Jay Franco (domestics), Paramount Brands (fragrance), RedBubble (Fan Art/E-Commerce); Running Press (publishing), and more.


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