The popular pre-school series, Love Monster is making strides across Australia and New Zealand thanks to the appointment of the brand marketing and licensing agency, WP Brands.
Love Monster first aired in Australia on ABC in January this year and will soon launch on TVNZ in New Zealand, while a new toy line from Golden Bear – which includes plush, plastic, and role play items, will be distributed in the territory by Jansor from spring next year.
Boat Rocker Studios – the series international rights holder – has now tapped the Melbourne-based WP Brands to head up the property’s licensing programme across Australia and New Zealand. With over 25 years’ experience, WP Brands is an expert in the field, partnering with and managing some of the world’s largest consumer product brand and licenses.
“Love Monster is a fun and exciting brand that holds many opportunities in the Australian / New Zealand markets. The series reminds its viewers of the importance of being kind, respectful and empathetic towards our peers, something that is important in today’s society. We are delighted to be working with Boat Rocker on the show and look forward to a successful relationship,” said managing director, WP Brands, Lim Mi-Kyoung.
Love Monster, a quirky, 2D animated pre-school series which shares life learnings from a unique monster with a huge heart, is based on the bestselling pre-school books by Rachel Bright, published by HarperCollins Children’s Books.
The show sees a collaboration between BBC Children’s In-House Productions, Boat Rocker Studios and Chinese production company UYoung. A lovable hairy hero, Love Monster, searches for the right thing to do in a world in which he is one of a kind. Full of heart and helping pre-schoolers understand different emotions, Love Monster showcases the importance of kindness, empathy, connection and instinct.
“With more than 25 years’ experience WP Brands were the ideal choice to represent our beloved Love Monster. The series is already proving a big hit in the UK and we are sure our Australian and New Zealand friends will take it to their hearts too,” said Kate Schlomann, executive vice president of brand management and content marketing, Boat Rocker Studios.
“We look forward to working with WP to maximise its franchise success.”
Boat Rocker Studios is managing the global content distribution and consumer products program for the franchise, excluding China and South East Asia which is managed by UYoung.