Rubies teams with Novel Entertainment for Horrid Henry World Book Day campaign

Costume designer and manufacturer Rubies Masquerade UK and Novel Entertainment have come together to support an exclusive Horrid Henry giveaway and Rubies dress-up costume for the brand.

Launching during the week of World Book Day (3 March), for which Rubies is an official corporate partner, the initiative will see an exclusive offer for 250 fans to receive a free copy of a specially created comic-style book entitled Horrid Henry’s Vile Vacation when they purchase a Horrid Henry dress-up costume through one of Rubies official retail partners. The offer will be supported on both Rubies and Novel Entertainment’s Horrid Henry official social media channels.

The book is based on the popular TV episode of the same name, written by Novel Entertainment’s Co-Founder and Creative Director Lucinda Whiteley, and follows Henry on the trip of a lifetime – even though it isn’t quite what he was expecting.

Under Novel Entertainment’s long-term deal with Rubies, the Horrid Henry costume is available in children’s sizes, while there is also ‘Bag of Tricks’ available, featuring essentials for every budding prankster and Horrid Henry fan.

Novel’s Lucinda Whiteley says: “As a long-standing and valued partner of Horrid Henry, it’s fantastic to be teaming up with Rubies on this campaign to support the launch of our first ever comic-style book alongside the latest brilliant costume. At Novel Entertainment, we’re committed to highlighting the joy of reading among Horrid Henry’s strong and growing fan base and this is just the start of our plans in this space. We can’t wait to see children have the chance to dress up and immerse themselves in the world of Horrid Henry’s Vile Vacation.

Mike O’Connell, Managing Director of Rubies UK, adds: “This is a fantastic opportunity to promote the power of reading to children. With our exclusive offer, we know this will not only be a way to generate unprecedented interest in our Horrid Henry costumes and the new story, Vile Vacation, but to also inspire children to read, which provides untold and limitless benefits. We are proud of our robust relationship with Novel Entertainment and Horrid Henry, which is showcased through the unique opportunities we have to collaborate with them.”

Dress-up specialist Rubies Masquerade UK picks up popular pre-school series Oddbods

The popular animated pre-school series Oddbods is getting into the dress up game thanks to a new partnership the leading dress-up manufacturer, Rubies Masquerade UK.

Under the deal with the award-winning content creation and licensing studio, One Animation, Rubies has secured the dress-up rights for the Oddbods characters across the UK, EMEA, and South East Asia.

The range is set to launch in AW21 and will feature a line of children’s costumes aligned with the latest Oddbods content, bringing key elements of the show, including a Fuse and Pogo costume to retailers and pre-school audiences.

Rob Spindley, SVP commercial development USA and EMEA at One Animation, said: “Rubies is internationally renowned for its high-quality costumes and we know their talented team can capture the quirks and individuality of the Oddbods’ characters, and bring them to life through a colourful dress-up collection.

“Whether dressing up to play with friends, for a fun occasion or simply to watch their favourite episodes at home, we look forward to giving fans a chance to become one of the Oddbods gang.”

Tracey Devine-Tyley, head of licensing and portfolio at Rubies, added: “We are excited to be bringing these fun and quirky characters to life.”

Oddbods is a three-time Emmy Award-nominated, non-dialogue comedy featuring seven unique pals. Together, despite their differences, they survive the perils of everyday life, unintentionally turning ordinary situations into unexpected, extraordinary and always humorous events.