The Rolling Stones launch virtual RS No.9 Carnaby store for social-distancing shoppers

The Rolling Stones have followed up on the launch of the band – and brand’s – world first flagship store in London’s Soho, with the introduction of a new, global e-commerce shop featuring virtual experiences that allow customers to shop ‘inside the store’ from anywhere in the world.

The launch has been designed for those that can’t currently get to the Carnaby Street store in person. Once a shopper enters the virtual RS No. 9 Carnaby store, they can select from the products on offer as the experience takes them on a ‘seamless user journey’ over the store’s two floors.

They will then be able to shop the new fashion forward autumn/winter collection for men and women, which is infleunced by workwear and also showcases the athleisure trend. Childrenswear, accessories and Christmas baubles complete the offer.

The immersive 360° website shines a light on the artistic history of the physical store location on Carnaby Street and shares insider anecdotes about the architecture and design features. Created in partnership with the Rolling Stones and Bravado, Universal Music Group’s merchandise and brand management company, the new online store specializes in fashion and accessories.

The store is also tapping into the Black Friday sale this year, offering UK customers a rare opportunity to get 20 per cent off purchases over £50. 

John Habbouch, GM and CFO, Bravado, said: “We are excited to be able to take the brand new RS No. 9 Carnaby store to the world and to allow customers and fans to shop the collection from the comfort of their own homes through an immersive and unique online experience of this exciting retail space.”