Acamar Films’ Bing partners with BBC Children in Need for activities, merchandise, and more

Acamar Films and Brown Bag Films are joining forces with BBC Children in Need to inspire young children with this year’s fundraising efforts, as flagship character Bing prepares to feature alongside Pudsey across a range of activities, merchandise, and more for 2021.

The cast of Bing will all be donning their own Pudsey ears and feature alongside the popular BBC Children in Need mascot for a range of fundraising activities, offering preschoolers a host of imaginative ways to participate and help young people across the UK this year.

Activity packs filled with easy and creative ideas – including dressing up, playing musical statues or going on a Bing treasure hunt will be made available through the collaboration, while the BBC Children in Need website will host Bing colouring-in sheets, craft activities and recipes to download.

Exclusive Bing BBC Children in Need product will also be available from September on The Bing Store, a one-stop-shop for all things Bing. A portion of the proceeds will benefit the charity. The specially designed range for Bingsters and grown-ups will include apparel, an apron, mug and towel.

The campaign will drive fundraising ahead of the 2021 BBC Children in Need Appeal night in November and will include highlights from the early years fundraising campaign.

“We are thrilled that Bing has been chosen by BBC Children in Need,” said Mikael Shields, CEO and producer and series voice director at Acamar Films. “The values that make Bing so important to our Bingsters, such as kindness, empathy and looking after one another, fit seamlessly with BBC Children in Need and we are delighted to see Bing and Pudsey inspiring young children in support of this wonderful cause.”

Claire Hoyle, commercial director at BBC Children in Need, commented: “We are delighted to be partnering with Acamar Films to bring Bing and Pudsey together this year for our nursery and pre-school fundraising campaign. Bing is so well-loved by children and we’re really excited to be offering them lots of fun Bing inspired activities they can take part in this BBC Children in Need day.

“Partnering with such a beloved programme will inspire our youngest supporters to get involved in fundraising and help make a positive impact on young lives in communities across the UK.”