The award-winning UK preschool brand, Early Learning Centre is embarking on a new initiative for the US market with the launch of a raft of new products and concepts exclusively through its Amazon brand store.
The project is being overseen by the brand’s US distributor and licensor, Just Play and will see new initiatives offering developmental content and experiences for families with children launch to the new Learning Activity Centre, part of Early Learning Centre’s Amazon brand store.
The platform will feature extensive resources for parents looking to support their child’s learning an development, including award-winning products, engaging curriculum-driven activities, and expert advice.
To design the Learning Activity Centre, Just Play has worked with specialists to produce a selection of activities that supplement children’s learning across core categories such as physical development, mathematics, personal, social, and emotional development, and communication, language, and literacy. The portal will feature development icons that will help parents navigate and choose products that best support their child.
The platform will draw on Early Learning Centre’s 50 year heritage in creating innovative preschool toys. The Early Learning Centre line, presented by Just Play on Amazon, has been designed to celebrate and expand that heritage with learning toys that tap into key developmental stages.
“Children are at the heart of everything we do,” said David Martin, CEO of Early Learning Centre. “Using our ‘knowledge of developmental play,’ we thoughtfully design unique and timeless preschool toys for all ages and stages that can be passed down from generation to generation.”
Geoffrey Greenberg, co-president of Just Play, said: “We are thrilled to partner with Early Learning Centre on the creation of the Learning Activity Centre on Amazon, which we expect will be a valuable tool for parents and caregivers as they search for products and activities that are the best fit for their children.”
Just Play aims to unveil an Ambassador Program this fall to coincide with the launch of several new Early Learning Centre preschool toys that encourage playful exploration of skills including counting, spelling and color recognition for children from 18 months to 5 years old.