Licensing International heralds its German event, Day of Licensing a virtual success

Licensing International has heralded its Day of Licensing – its premier German licensing event usually held in Cologne – as a virtual success, having transposed the conference to an online only event last week.

Over 600 registered visitors attended the virtual show – a change of pace from its usual gathering in Cologne due to the ongoing covid-19 measures – where they got a better look at the franchises and properties driving the industry forward in the near future.

The event hosted a number of brand presentations, many of which are still available for registrants to download, with one presentation bringing in 3,000 views. All together, the Day of Licensing boasts 3.8 terabytes of data for 9.5 hours of content.

“Overall a fantastic, smooth running day, thanks in no small part to the excellent platform-build and back-end support from Blank Promotion,” said Peter Hollo, external lead consultant for Licensing International in Germany. “It’s never easy to translate a physical gathering into a virtual setting, but I’m proud of what we were able accomplish. With this Digital Day of Licensing, I think we’ve set a high bar for future events – a great template for more events of this kind.”

Gisela Abrams, SVP global partnerships, Licensing International, added: “Ensuring that this important event could happen virtually was crucial to us to support our members and the industry. I am grateful to all the participants who engaged with the platform and more importantly, with each other, to make this event such a success.”

The event saw the likes of Alibaba/Alifish executive Alex Tsai offer insights into the world of a giant of commerce in the keynote session, while anchoring the day were video streams from exhibitors including Bavaria Media, CAA-GBG, Edel Kids, Euro Lizenzen, Hasbro, Jochen Schweizer, KIDDINX, Mattel, Playmobil, Pokemon Company, ProSieben Sat1 Licensing, Studio100 Media, Studio71, ViacomCBS Consumer Products, WDR mediagroup, Wildbrain CPLG and ZDF Enterprises.

Attendees also had access to a Matchmaking Area and the Licensing Lounge, which allowed attendees to share fun snapshots into their home offices and pet “colleagues.” All presentations are still available in the “Mediathek,” where they can be downloaded at until July 24, even for new visitors who register now.