Tag Archives: Collectables

Panini embarks on new licensing programme in Brazil with Vertical Licensing

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The global stickers and trading cards company, Panini has made its latest move to strengthen its presence in Brazil with the appointment of Vertical Licensing. The new agreement will allow Vertical Licensing to license out the Panini assets across the region as it looks for new business opportunities.

Panini has become synonymous with collectables, stickers, and trading cards and has carried a reputation in the field across generations and into the digital age. The heritage and nostalgia of the brand has lent itself to collaborations with the likes of Adidas, Puma, 55DL and Mattel.

Meanwhile, Vertical Licensing is a Brazilian licensing agency based in São Paulo. It currently works with clients such as PlayStation, IMPS, Mercis, Rainbow, Epic Rights and King Features.

Brazil represents one of Panini’s key territories internationally, where the brand is hugely popular and scores a widespread awareness, which the company is now willing to extend into a strategized consumer products program.

“It is an exciting brand extension challenge. We are extremely proud to have been appointed to represent Panini, a highly recognized and respected brand that connects with two of the greatest passions of Brazilians: football and stickers,” said Alexandre Volpi, CEO of Vertical Licensing.

“Our kick-off will be in the second half of this year to start building a program that should hit the shelves in 2021, when Panini will celebrate its 60th anniversary.”

José Martins, president and CEO at Panini Brazil Ltd. commented: “Panini has been active in Brazil since 1990 offering a wide range of products in the collectible and publishing segments targeted to kids and teens. We are looking forward to working closely with Vertical Licensing team to ensure Panini Brand will enjoy the same success it has had in Europe and other parts of the World.”

Tony Verdini, senior manager, business development and partnerships at Panini, added: “We are pleased to team up with Vertical Licensing in Brazil, where Panini’s awareness is enormous and has been growing bigger and bigger over the years.

“We have appointed Vertical to grow brand extension opportunities in the territory as we do believe they are the ideal partner to achieve this goal through a sustainable business plan. We look forward to this cooperation and a wide and deep range of cool licensed products.”

 

Panini embarks on new licensing programme in Brazil with Vertical Licensing

Posted on by

The global stickers and trading cards company, Panini has made its latest move to strengthen its presence in Brazil with the appointment of Vertical Licensing. The new agreement will allow Vertical Licensing to license out the Panini assets across the region as it looks for new business opportunities.

Panini has become synonymous with collectables, stickers, and trading cards and has carried a reputation in the field across generations and into the digital age. The heritage and nostalgia of the brand has lent itself to collaborations with the likes of Adidas, Puma, 55DL and Mattel.

Meanwhile, Vertical Licensing is a Brazilian licensing agency based in São Paulo. It currently works with clients such as PlayStation, IMPS, Mercis, Rainbow, Epic Rights and King Features.

Brazil represents one of Panini’s key territories internationally, where the brand is hugely popular and scores a widespread awareness, which the company is now willing to extend into a strategized consumer products program.

“It is an exciting brand extension challenge. We are extremely proud to have been appointed to represent Panini, a highly recognized and respected brand that connects with two of the greatest passions of Brazilians: football and stickers,” said Alexandre Volpi, CEO of Vertical Licensing.

“Our kick-off will be in the second half of this year to start building a program that should hit the shelves in 2021, when Panini will celebrate its 60th anniversary.”

José Martins, president and CEO at Panini Brazil Ltd. commented: “Panini has been active in Brazil since 1990 offering a wide range of products in the collectible and publishing segments targeted to kids and teens. We are looking forward to working closely with Vertical Licensing team to ensure Panini Brand will enjoy the same success it has had in Europe and other parts of the World.”

Tony Verdini, senior manager, business development and partnerships at Panini, added: “We are pleased to team up with Vertical Licensing in Brazil, where Panini’s awareness is enormous and has been growing bigger and bigger over the years.

“We have appointed Vertical to grow brand extension opportunities in the territory as we do believe they are the ideal partner to achieve this goal through a sustainable business plan. We look forward to this cooperation and a wide and deep range of cool licensed products.”

 

Panini to launch 2020 Tour de France sticker and card collection this summer

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Panini is launching an exclusive 2020 Tour de France sticker and trading card collection this summer, with the range hitting shelves and Panini’s online store from August 6th this year.

The new collection features a 64 page album full of information about the teams and competitors taking part in the summer event. As one of the few sporting events not to have been wholly cancelled this summer but postponed until August 29th, Panini has expressed its excitement over the launch of the range.

The stickers and cards feature bikes, shirts and key locations for the race. There are 384 stickers to collect, including 32 special stickers. Plus, there are 44 cards for collectors to keep a look out for, which can be kept in a specially-designed card holder.

To support the launch of the exclusive 2020 Tour de France Stickers and Cards Official Collection, there will be free album sampling with WHSmith and a social media campaign across Panini’s social channels. Panini will also be working closely with the organisers of the Tour de France to engage with the passionate cycling community across the UK and Eire.

Dr Seuss makes first move into digital collectables with blockchain pioneers Dapper Labs

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Dr Seuss Enterprises is taking on the digital collectables market thanks to a new partnership with Dapper Labs, the company behind the world’s first blockchain game, CryptoKitties. It’s the latest move in a mission to bring blockchain to mainstream consumers through licensing.

Featuring some of Dr Seuss’ most iconic and popular characters, including Cat in the Hat, The Lorax, Horton and Thing One and Thing Two, the web-based experience will enable fans of Dr. Seuss’s vast universe the ability to collect digital packs of their favourite characters, and own them on blockchain forever.

The new experience is designed to strike a balance of nostalgia and discovery in a new digital format. To access, fans simply visit drseuss.onflow.org and begin assembling digital decals to organize into collections. As they amass these collections, they will be given the opportunity to discover and unlock exclusive content that they can use to publicly post.

“As the world moves increasingly online, so has consumers’ desire for discovering and collecting digital memorabilia that brings them one step closer to their favourite athletes, musicians and iconic characters,” said Roham Gharegozlou, CEO and founder of Dapper Labs.

“With our new Dr. Seuss digital decal experience, we are marrying the best of both worlds – allowing fans to interact and discover something entirely new, while tapping into our collective nostalgia for the characters that mean so much from our childhood. We are thrilled to be working alongside Dr. Seuss Enterprises to launch this first of its kind endeavour that is bound to bring joy to Dr. Seuss fans around the globe.”

Unlike typical collectibles, the decal experience is designed to live on forever in a digital space. Because of the true ownership provided by blockchain technology, fans will be able to treat their digital collections as one of a kind assets that can be passed down from parent to child, or among friends for generations to come.

“Dr. Seuss fans are some of the most passionate fans in the world,” said Susan Brandt, president of Dr. Seuss Enterprises. “By partnering with a company like Dapper Labs, a true trailblazer in the blockchain space, we will be able to offer our fans something entirely new. Digital collectibles will allow Dr. Seuss fans to revisit and revel in their favourite characters in an entirely new way.”