Studio 100 acquires worldwide distribution and licensing rights to eco-tainment IP SeaBelievers

Published on: 10th August 2020

Studio 100 has acquired the worldwide distribution rights, as well as the licensing and merchandising rights, for the CGI animated series, SeaBelievers, a series based on the SeaBelievers IP itself. Studio 100 will present the show at this year’s MIPCOM Rendezvous Cannes for the first time.

SeaBelievers is recognised as the first TV series to represent a whole genre of Eco-tainment, a genre whose creation is credited to Brien Arone, founder and SeaEO of SeaBelievers. It combines the benefit of edutainment for children with being informative about real-life issues affecting the world’s ocean, and encouraging kids to make a difference.

Its content is presented in a fun and entertaining way, with engaging musical adventures and original tunes to sing and dance along to. Each animated episode leads kids on an ECO-adventure in the sea or on shore, by following the positive SeaBelievers characters.

Each character features distinct seaweed hair, a seashell nose, sea-colored eyes and webbed hands and feet, while each episode sees them problem-solve and take action around key environmental issues. Each SeaBeliever carries a Magic Sand Dollar which ignites his or her unique super powers – fueled by their self-belief.

The CGI Animation is targeted at children aged four to seven, the first season of 52 x 11 minutes will be ready for delivery in 2021.

Brien Arone, SeaEO and Founder of SeaBelievers, said: “Last year at MIPJunior we were looking for distributors who share the same vision, enthusiasm and commitment to our new genre and who are willing to bring SeaBelievers to children around the globe – with passion and expertise.

“SeaBelievers is the first kids Eco-tainment show in the world that tells stories that will thematically matter and empower kids. It is so important to let kids know that they can change the world and that there are role models for that in real life, and in shows with authentic characters they really can relate to.

“We want kids to know that the SeaBelievers are at their side and will always believe in them. For that Studio 100 is the right partner for us, not only because they have the reputation, but their aspiration and personal commitment convinced us. Thus, to be able to implement the exploitation of the series and L&M with one dedicated team is the ideal partnership for us.”

Martin Krieger, CEO of Studio 100 Media / International, added: “SeaBelievers enthralled us right from the start. A series with such high-quality animation and detailed designs, combined with a strong message and the corresponding cosmos of values and real, informative educational content is exceptional – both from a content and licensing and merchandising perspective.

“We are very happy with the trust that has been placed on us not only because SeaBelievers comes from the heart and its important message about the environment, but also because it’s about the future of this planet for our children. The devotion and energy with which the SeaBelievers team works on this important cause continues to impress us – their commitment is outstanding.”

SeaBelievers has already been guests at the White House for Earth Day 2019 entertaining 36,000 children and they were the only children’s characters to perform at ‘The Super Bowl LIVE’ leading up to the February 2020 Super Bowl in the US. It has also been a proud and active member of “1% for the Planet” and the first children’s character line to be a member of this global organization that connects businesses, individuals, and nonprofits, empowering all to drive positive change.


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