Story House Egmont launches CoComelon Magazine

Published on: 27th October 2021

Story House Egmont has launched CoComelon Magazine, based on Moonbug Entertainment’s successful preschool brand. The magazine aims to help preschoolers learn letters, numbers, and colours, and will cover important life lessons, providing parents with an opportunity to teach and play with their children as they enjoy the content together.

On YouTube, CoComelon is the no. 1 kids’ channel, the no. 1 educational channel, and the no. 2 channel worldwide. CoComelon garners 2.5 billion monthly views on YouTube and is adding to its 119 million subscribers every day.

On Netflix, CoComelon was 2020’s most watched show, and so far in 2021 it has been featured in the top 10 list for 258 consecutive days.

With further reach on BBC iPlayer, Cartoonito, Tiny POP and SKY Kids, this makes CoComelon the world’s most watched kids’ show, with the largest kids’ audience ever.

CoComelon is the latest addition to Story House Egmont’s pre-school portfolio which currently includes Thomas & Friends, Milkshake!, Ryan’s World, PAW Patrol, the UK’s no. 1 preschool magazine, and PAW Patrol EXTRA, which launched into the UK market in August this year. The launch issue comes with a Doctor Playset and complementary content inside the magazine which encourages young fans to ‘Play Doctors’. Issue 1 also includes 45 stickers alongside a tick-and-stick reward chart to incentivise all those mini milestones that young children achieve every day.

Over 14,000 retail outlets are stocking the magazine in the UK, enhanced by mass-market listings achieved across all major grocery, convenience, and discount outlets. Further promotional activity is happening in-store to celebrate the first issue at Tesco, Asda, Morrisons, Sainsbury’s, Co-op, and LIDL, to drive prominence and awareness among consumers.

“We are delighted to be launching the CoComelon magazine and sharing this joyful brand in a printed format with thousands of young families across our publishing network,” says Laura Adnitt, Story House Egmont Publishing & Brand Management Director. “CoComelon, with its mind-blowing reach and ‘of the moment’ relevance, is a wonderful addition to our publishing portfolio. We are incredibly excited by this new entry into the market and can’t wait to see the consumer reaction to CoComelon magazine.”

Katie Wilkinson, Publishing Manager for Moonbug’s EMEA Licensing Agent, ThePoint.1888, says: “To launch a new title into 14,000 retailers in the UK from the start is quite incredible and shows the immense popularity of CoComelon.  Story House Egmont have done an incredible job capturing the essence of this brand in a new magazine and are supporting with an exciting marketing plan.  I cannot wait to see this launch.”

CoComelon magazine will launch in UK, Poland, Sweden, Norway, Czech Republic, Hungary, and Croatia in 2021, with Australia, New Zealand, Germany, Austria, and Switzerland all due to market in early 2022.


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