Spotlight on Brands I Pink Key gets Vim!

Published on: 5th November 2021

Spotlight on brands


Vimto is a brand with real pedigree. Nationally renowned and proudly from the North, it also has a proven licensing pedigree.

It all began in Manchester in 1908 when John Noel Nichols created the drink we know and love as a herbal health tonic using a secret recipe combining fruits, herbs and spices from around the world. It  was a pick-me-up, giving the consumer ‘vim’ (energy and enthusiasm) and ‘vigour’ (strength and power).

But the brand we know now as Vimto has never stood still. From its rich heritage it has kept itself contemporary by adapting to changes in consumer conditions and tastes and has developed a versatile product range. There are numerous ways now in which you can enjoy the great taste of Vimto – from the ‘schlurp’ out of a can to hot (yes, hot!) Vimto to fend off those chilly winter nights.

Yet, through all these developments, the brand character has always remained constant: a fun, high-quality, refreshingly different soft drink.


Perfect partnerships

Vimto is no stranger to the licensing world, and has already acquired many food licensees managed by its dedicated Commercial Development Controller, Helen Hartley, who has brought on board a number of partners including:

  • Confectionery with Vimto Bon Bons, Jelly Babies and Juicy Mixups
  • Frozen foods with Vimto Ice Lollies, Cheesecake, Pyramids and No Added Sugar Remix Ice Pops
  • Dedicated Vimto ‘Factories’ in Selfridges, the Trafford Centre Manchester and the Bullring Birmingham, offering Vimto Slush, drinks and confectionery
  • Vimto protein powders and vitamins in partnership with the world’s number one sports nutrition brand MYPROTEIN.

Vimto is extending its licensing programme to take both and its rich history and heritage into the non-food arena.

Pink Key’s pedigree

Pink Key Licensing is Vimto’s exclusive UK agent to develop the non-food programme, and will be offering new licensees a style guide that will focus on the brand’s history and is packed with visuals of posters, packs and amazing artwork from the extensive Vimto archive, including Vimto logos and slogans.

Richard Pink of Pink Key says: “The Vimto archive is extraordinary in its range of colour and usable assets. It’s a brand that I’ve always felt would be an ideal fit with what we do so well, and I’m delighted that Vimto think so too!”

There is no doubt that Vimto seems to naturally fit within Pink Key’s portfolio, which incudes food brands Kellogg’s, Pringles, SLUSH PUPPiE and The Laughing Cow, alongside the heritage programme that Richard and his team have been running for Pan American Airways.

“Having lived in Manchester myself, I have an appreciation of just how proud the people are of home-grown and developed brands; they are fiercely loyal,” says Richard. “And it’s not just anecdotal: Vimto is a nationally recognised brand, but in its home town its popularity rivals the best in the world!”


If you are interested in talking to
Pink Key 
about licensing Vimto you can
contact Richard at





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