Jada, Simba Smoby UK’s film and TV inspired die-cast collectible, action figure and RC vehicle brand, will be presented to fans at MCM London Comic Con.
Simba Smoby UK has announced that it is to take its authentically licensed, die-cast collectibles, action figures and RC vehicles from Jada Toys to London Comic Con for the first time this October. Simba Smoby says that Jada’s presence at the show, which is described as a three-day celebration of all things pop culture, will be unmissable. A 35sqm. stand, with impressive, eye-catching displays, will take the scaled die-cast vehicles, figures and RC lines direct to the event’s 80,000+ movie and memorabilia fans in the UK.
Creating yet more of a buzz for Jada, Simba Smoby UK will also be showcasing a life-size Jurassic Park Jeep Wrangler on the stand. This attraction will present a prime photo opportunity for visitors wishing to celebrate their fandom, with instant photo cards available for all. Meanwhile, free gifting of Jada’s bestselling blind bags will appeal to fans new and existing, for entry level collecting. Also on display will be the firm’s hottest new launch of the season – the collector-ready, retro-styled RC Converting Optimus Prime, which was named among this year’s Toy Fair Hero Toys. Comic Con attendees will be able to marvel at its functionality, with the ability to control it in both Truck and Autobot form.
“The Jada brand is showcased successfully at the San Diego Comic Con year-on-year, and the time is right to present it to visitors of a UK-based Comic Con event, too,” commented Ben Hogg, head of Marketing at Simba Smoby UK. “Through exhibiting at London Comic Con, our core objectives are to grow the fanbase, showcase our realistic and highly detailed range of licensed products spanning some of the biggest franchises including Marvel, Fast & Furious, Batman, Transformers and Street Fighter, whilst also encouraging fans to sign up for regular updates from Jada. We know Jada has strong appeal to this core audience and we can’t wait to meet them in person.”
For more information about the Jada collection, email the Simba Smoby UK team at sales@simbasmoby.com or call 01620 674 778.
