Ahead of the much-anticipated FIFA World Cup later this year, Rubber Road has announced a new partnership with The Football Association to produce branded merchandise for 2022.  

The company already has a wealth of partners across global entertainment, tv, movies, gaming, comic books and music, and the addition of sport strengthens its ever-growing portfolio.

Rubber Road and its design arm Numskull Designs are known for creating, manufacturing and distributing official licensed merchandise including gaming accessories, lamps, wireless chargers, collectables and more. One of the new FA branded products will be a Gaming Locker, perfect for storing gaming gear.

Liam Taylor, Commercial Director at Rubber Road, says: “We are massive football fans at Rubber Road and are very excited to be taking our business down a sporting route. Scoring a partnership with The Football Association is the perfect way to kick off.”

Rubber Road’s existing partners include Universal, Warner Bros, Netflix, Xbox, Sony Pictures, Sony PlayStation, SEGA and Hasbro. Franchises in the portfolio include Minions, Harry Potter, DC Comics, Sonic the Hedgehog, Back to the Future, Stranger Things, Jurassic Park, Star Trek, Ghostbusters, Lord of the Rings, Friends, Jaws, Destiny Resident Evil, among others.