NEWS

Primus reveals latest additions to Aardman metal sculpture range

Published on: 6th December 2022

The new metal sculptures have been created as part of an exclusive licensing deal between The Perry Group and the Bristol-based animation studio Aardman.

WallaceThe homeware, gifting and garden décor brand Primus is adding a new series of sculptures including Wallace to its existing Aardman range of decorative ornaments.

Primus’ complete Aardman range is now available in a smaller size, making it suitable for even more spaces in the home as well as offering an attractive price point across the collection.

Available to pre-order, the metal figurines of Aardman’s popular characters join the collection of five characters launched in 2020. Since arriving at retail, the range has enjoyed unprecedented demand for figures, which include Wallace’s faithful sidekick, Gromit, Feathers the criminal penguin and favourites from the ‘Shaun the Sheep’ series.

Also launching within the range is a collection of metal wall signs depicting iconic movie posters and fun scenes from the Wallace & Gromit films.

The timely expansion of the range follows the recent announcement that the BBC and Netflix will broadcast a new Wallace & Gromit film for Christmas 2024.

The attractive sculptures, which are perfect for indoor and outdoor use, are favourited by independent garden centres for their unique appeal and the avid following of the characters. Primus has announced that the new range will soon be available from Cherry Lanes Garden Centres across the UK from the new year.

Steve Perry, director of Marketing at Primus, said: “To quote Wallace, this is a ‘grand adventure’ for the team which has worked so hard to complete the collection. The enduring popularity of the characters has driven lasting demand for this range, and we are delighted to bring the main character to retailers as well as a whole new series for fans to collect. The Wallace & Gromit phenomenon continues to grow in popularity and these lovable characters are set to be another sure-fire winner for the brand. With some ‘woolly’ good offers on the branded merchandiser units too, the licensed Aardman range will look striking in store and we know it will be a sure fire winner with customers.”

Ian Downes from, Aardman’s UK licensing agency Start Licensing, commented: “Primus has been a first class licensee. Working with Aardman was its first venture into licensing and it has been really pleasing seeing how the company has developed its Aardman range. We know the products are popular with fans, not least because Primus has captured the characters really well and with a great attention to detail.”

For more information on the Primus sculpture range, click here.

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