Play-Doh, Nickelodeon and Paramount CP partner on new slime

Published on: 7th October 2022

The new slime range will launch in the UK in autumn 2023 and will include satisfying textures, big volume and customising kits.

A new slime line is being created through a partnership between Play-Doh, Nickelodeon, and Paramount Consumer Products.

The Play-Doh x Nickelodeon Slime range, to be launched in the UK in autumn 2023, will feature a variety of slime textures, big volume and customising kits.

Products will be launched first in the US on 1st January 2023. The range will include satisfying textures with scented classic Slime Foodie Blends that bring favourite kid scents to life with a fun, sensory mixing experience. Sandy, slimy, stretchy Waterfall Slime joins the selection, and there will be volume tubs of over 1.5lbs of Super Stretch Slime and Classic Slime. A Rainbow Mixing Kit will allow kids to customise their slime creations.

“We’re excited to bring even more joy to kids and families through this partnership with Nickelodeon,” said Leena Vadaketh, general manager, Play-Doh & Creative Play. “Our research shows that both kids and adults continue to love slime play, and therefore we made it our goal to partner with a best-in-class brand, helping us to continue to bring the highest quality products to families around the world.”

“We are so thrilled to work with the iconic and trusted Play-Doh brand on this premier product celebrating Nickelodeon’s iconic Slime,” commented Dion Vlachos, executive vice president, Hardlines Licensing & Retail, Paramount Consumer Products. “The partnership between these two pop culture powerhouses resulted in an exemplary tactile experience that both kids and parents will love.”


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