Penguin Ventures has announced a licensed consumer products programme for Tom Fletcher’s Who’s in Your Book? publishing series.

Penguin Ventures, the licensing team at Penguin Random House Children’s UK, has secured global rights to develop a licensed consumer products programme for Tom Fletcher’s bestselling Puffin picture book series, Who’s in Your Book? The series features a cast of beloved characters including Monster, Witch, Dragon, Elf and Unicorn.

The Who’s in Your Book? series is published by Puffin, an imprint of Penguin Random House Children’s UK, with illustrations by Greg Abbott and launched in 2018 with There’s a Monster in Your Book. The bestselling mini adventures engage toddlers and parents through interactivity, gently exploring key pre-school themes such as bedtime, kindness and inclusion.

Penguin Ventures has launched a dedicated Who’s in Your Book? web-shop, offering print-on-demand gifting with personalised options and featuring favourite characters from the series on consumer products such as apparel, homeware, stationery, gifting and partyware, together with a selection of publishing. A global roll-out of the licensing programme will follow in key international territories for the series, which currently include North America, Australia, China, United Arab Emirates and Europe.

David Sprei, commercial director at Penguin Ventures, said: “Penguin Ventures is delighted to be taking Tom Fletcher’s incredibly successful Who’s in Your Book? series off the page and into the world of licensing. The characters and the imaginary worlds they inhabit translate beautifully on our carefully curated range of consumer products and we are excited to offer Tom Fletcher’s fans a new way to enjoy his remarkable stories.”

Tom Fletcher said: “It’s been amazing to hear how much the Who’s in Your Book? characters and their adventures have meant to readers over the years. I set out to make interactive stories where children and grown-ups use their imaginations together to breathe life into the characters. So I couldn’t be more delighted to see those characters truly coming alive in exciting new ways, and to know families will now actually be able to engage with them in the real world.”

Puffin has published 10 titles in the Who’s in Your Book? series in 23 languages and has sold in excess of 2m copies worldwide, with over 960k copies sold in the UK alone. The latest title in the series, There’s a Dinosaur in Your Book, was published in September this year, with a new novelty range launching in 2024 with There’s a Little Chick in Your Book. The UK-wide touring theatrical production, There’s a Monster in Your Show, launched on 12th October 2023.

Readers can visit the official Who’s in Your Book? web-shop here.