Peanuts Worldwide continues its 70th celebrations with new European and Middle East partners

Published on: 3rd December 2020

As Peanuts continues to celebrate its 70th anniversary this year, its licensing agency, WildBrain CPLG has inked a new wave of deals across Europe and the Middle East, with new collections inspired by Snoopy, Charlie Brown, and the Peanuts gang.

The swathe of new deals with take the Peanuts property into new partnerships across fashion, accessories, homewares and gifts for children and adults.

New collaborations in the UK include Cath Kidston for a Peanuts 70th anniversary collection spanning fashion, homewares and accessories; Vayyu for an autumn/winter fashion collection for men and women; Cribstar for its second Peanuts kids’ apparel collection; Flamingo Candles for a range of scented candles; and Bamford for adult watches.

Completing the UK line-up is Tatty Devine who will launch its second Peanuts-inspired jewellery collection, and BeArty who will launch a collection of digital wall art.

Next, and from Spain, Bershka is launching a fashion collection; Andres Gallardo is on board for a range of handmade jewellery; and Woodys has created a range of 70th anniversary eyewear featuring the Peanuts gang. Also in the region, Panapop has launched a range of accessories and watches, and fashion retailer Desigual launched an apparel collection for both kids and adults.

In Germany, new collections include MDM for 70th anniversary commemorative coins, and s.Oliver for a Peanuts women’s fashion collaboration. Together with Peanuts Worldwide, WildBrain CPLG executed a publicity campaign for Peanuts’ 70th anniversary in Germany which resulted in extensive broadcast, print, online and social media coverage.

For the Middle East and North Africa, Babyshop has created a themed children’s fashion collection.

Tara Botwick, senior director, territory management EMEA for Peanuts Worldwide, said: “It’s been an exciting year for Peanuts and it’s fantastic to see the continued expansion of the merchandise offering for fans across Europe and beyond.

“From on-trend fashion collections, through thoughtful gifts and luxury accessories, these new ranges offer something for Peanuts fans of all ages.”

Charles M. Schulz first introduced Charlie Brown to the world in the comics pages of seven American newspapers in 1950. In the following days and years, he was joined by friends Lucy and Linus, his sister Sally, and, of course, everyone’s favorite beagle, Snoopy.

Seven decades later, the Peanuts gang has left an indelible mark on global pop culture and this fall has seen an abundance of merchandise celebrating the brand’s 70th anniversary around the world.


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