Paramount and Adairs have launched a new Paw Patrol children’s range for the upcoming holiday season.
The Paramount Australia and New Zealand (ANZ) Consumer Products team and Adairs, a leading specialty retailer of homewares in the region, have partnered on a Paw Patrol children’s range for pre-schoolers this holiday season.
The 12-piece range launched on the 28th November and includes an extensive selection of home décor for children’s rooms including a night light, sleeping bag, wall art, bedlinen and more, all featuring whimsical illustrations of the heroic pups.
Rebecca Jenkins, senior director of retail and new business, Paramount Consumer Products ANZ, said: “This partnership with Adairs is a wonderful extension of the Paw Patrol universe, allowing children to be surrounded by their favourite pups every day. We can’t wait to see these beautiful items bring joy to kids all over Australia and New Zealand this holiday season.”
Alex Liebelt, senior product manager, Adairs, said: “We’re excited for our first ever collaboration with Paramount Consumer Products to introduce Paw Patrol to Adairs Kids. “Exclusively designed by our inhouse design team, the collection showcases beloved characters in hand-drawn illustrations with subtle pops of colour. We’re offering a wide range in our beautiful quality to help complete a bedroom makeover or to offer those unique special, stand out pieces that both the parent and child will love.”
There is a wide variety in the range, including:
• Paw Patrol Pals Quilted Bedlinen
• Paw Patrol Text Pillowcases
• Paw Patrol Pals Sheet Set
• Paw Patrol Basket
• Paw Patrol Wall Art
• Paw Patrol Ultra Soft Blanket
• Paw Patrol Night Lights
• Paw Patrol Soft Toys
• Paw Patrol Flip Out Sofa
• Paw Patrol Shaped Sleeping Bags
• Paw Patrol Cushion
• Paw Patrol Hooded Towel
Produced by Spin Master Entertainment, the Paw Patrol franchise continues to grow after a year of One Big Celebration for the Paw Patrol 10th anniversary. There was the first-ever spin-off series Rubble & Crew, available on Paramount+, the theatrical sequel Paw Patrol: The Mighty Movie, a Paw Patrol-themed morning tea at The Langham, as well as community events, new toys and more, all celebrating the mighty pups reaching this momentous milestone.
Building on this success was Network 10’s launch of the Nickelodeon multi-channel (Channel 13) on the 1st August, giving families free access to even more episodes of the much-beloved pre-school series.
The new Adairs Paw Patrol children’s range is available now.
