Outright Games and United Nations agency UNICEF have announced a long-term partnership to aid the world’s most vulnerable children.
Outright Games will become UNICEF UK’s first official long-term video game industry partner and commit to raise a minimum of £200,000 each year through the sale of special video game bundles featuring the biggest names in kids’ entertainment.
On 28th April, the first video game charity bundle will be launched, with all profits going to UNICEF, featuring some of the biggest video games from licensing partner Hasbro including Transformers Battlegrounds, My Friend Peppa Pig and PJ Masks: Heroes of the Night. The bundle will be available for a limited time until 12th May.
More high-profile video game charity bundles have also been planned for this year featuring some of the very best titles from Outright Games’ industry leading licensing partners.
Other major activities will take place throughout the year, as well as fundraising efforts from internal global teams and charity live streams from Outright Games ambassadors.
The agreement, announced today, will see Outright Games leverage its access to iconic TV and film children’s brands to raise money for UNICEF’s Resources for Results Fund. The Fund helps to pioneer new ideas to address challenges faced by children worldwide, whilst enabling UNICEF to rapidly support those in need during humanitarian emergencies.
Through its dedicated community of parents and families, Outright Games will use its platform to raise awareness of and funding for UNICEF’s vital work in supporting education, health and nutrition, and responding to the needs of children impacted by conflict and natural disasters.
Beth Goss, CEO of Outright Games, said: “We are incredibly proud to support UNICEF UK as its first official partner from the video games industry. Our aim is to take our best in class stable of licensed IPs and the passion of our global team to help improve the lives of all children across the world. We are excited to bring our community together to make a difference to those children who need help the most.”
Mohini Raichura-Brown, deputy executive director of Partnerships & Philanthropy at the UK Committee for UNICEF (UNICEF UK), added: “Children around the world face vast challenges – from conflict to climate shocks, as well as missing out on their right to quality education. I am proud of this partnership with Outright Games that brings its employees and dedicated customer base together to help UNICEF continue to make a difference to the lives of the most vulnerable children.”
