For the upcoming 20th anniversary of Peppa Pig, Lego has announced new Lego Duplo Peppa Pig sets, in collaboration with Hasbro.
The Lego Group has revealed the brand-new Lego Duplo Peppa Pig sets in collaboration with Hasbro, coming this summer.
With the 20th anniversary of Peppa Pig later this year, the new Lego Duplo Peppa Pig sets spark imagination and provide fun play opportunities where toddlers can develop their fine motor skills. The new sets combine the building of Lego Duplo play with colourful settings, iconic characters and storytelling from the popular pre-school animated series.
The four new sets offer play experiences that inspire role-play and creativity, and like any Lego Duplo set, they have been designed with Learning through Play to provide kids with the opportunity to develop both EQ (emotional quotient) and IQ (intelligence quotient) skills. When role-playing daily routines, toddlers learn to understand feelings, strengthen imagination and creativity and build relations, all while having fun.
Children aged two and up can now bring their favourite Peppa Pig moments to life with the new sets:
- Peppa Pig Garden and Tree House
- Peppa Pig Boat Trip
- Peppa Pig Supermarket
- Peppa Pig Birthday House
“We are excited to finally reveal the Lego Duplo Peppa Pig sets. They have been brought to life through an incredible team effort across both brands, where our goal was to capture the essence of the playful Peppa Pig world and offer toddlers the opportunity to re-create and role-play their favourite scenes and moments from the TV series – and in parallel, support their learning and development journey through play”, said Roberta Cardazzo, design manager at the Lego Group.
“For two decades, Peppa Pig has taught values of confidence, friendship and individuality to pre-schoolers around the world. These themes are carried through every touchpoint from the brand, from entertainment to live experiences, toys and more,” said Casey Collins, president of Licensed Consumer Products at Hasbro. “Crafted specifically for little hands, Lego Duplo is the perfect expansion to the world of Peppa Pig. With these colourful sets, pre-schoolers build foundational skills and explore the world around them with their best friend Peppa by their side.”
The Lego Group and Hasbro have also teamed up with Merlin Entertainments to create unique play experiences, with Lego Duplo Peppa Pig play areas coming to select Merlin Entertainments attractions and theme parks. The first Lego Duplo Peppa Pig play park area will open in Billund, Denmark on 23rd March at Legoland Billund. This will be followed soon after by Europe’s first standalone Peppa Pig Theme Park, soon to open in Günzburg situated next to Legoland Deutschland.
The Lego Duplo Peppa Pig app provides pre-schoolers with a fun and safe digital play experience where they can build, play and learn with Peppa.
The Lego Duplo Peppa Pig sets will be available from 1st June, and in the Americas from 1st August.
