Creative Kids has signed a licensing deal for Paramount’s popular Nickelodeon Slime brand to create a range of products.

Creative Kids Group has inked a deal with Paramount to manufacture and globally distribute Nickelodeon Slime products, bringing the brand’s iconic green goo to shelves this year. The new product line-up by Creative Kids will include on-trend pre-made jars, DIY kits, novelty toys, science kits, game sets and outdoor toys. Nickelodeon Slime under Creative Kids will be available in more than 40 countries including the US, UK and throughout Europe, Asia and South America.

“It couldn’t be a better time to get slimed,’” said Creative Kids chief marketing officer, Daniel DeLapa. “We’re already expecting to distribute more than 1m pounds of Nickelodeon Slime in 2024 – and we aren’t stopping there.”

The first wave, launching spring 2024, will include six sweet scents, such as Lavender Boba, Pink Lemonade and Marshmallow Dreams in a variety of Slime types like Bingsu, Cloud and the classic Glass style, and even proprietary formulas.

Initially available in the US this spring, the slime will then enjoy international distribution later in the year.

“Creative Kids is a long-time partner of Paramount, and we are looking forward to the relationship being extended to include Nickelodeon Slime,” said Priya Mukhedkar, SVP Consumer Products, Paramount. “Nickelodeon Slime has an amazing legacy, and we’re thrilled to have this new iteration launching all around the world.”

Additional pre-made jars, DIY kits and toys will be released in the latter half of 2024 at mass market retailers as well as specialty shops.

For more information on Creative Kids, please visit www.creativekids.com.