Nelvana and Juniper Creates launch ‘Max & Ruby’ throwback merch line for Millennial and Gen Z fans

Published on: 13th October 2021

Nelvana, international producer, distributor and licensor of children’s animated and live-action content, and direct-to-consumer merchandise manufacturer Juniper Creates  have partnered to deliver childhood nostalgia with a new Max & Ruby clothing line targeted at Millennials and Gen Zs who grew up with the series.

The Max & Ruby Remix Collection is an homage to the show and its dedicated fan-base, and portrays the beloved brother and sister bunny duo in a creative and colourful way. The line is available to shop now on

“Millennials and Gen Zs all over the world have fond memories of watching Max & Ruby as preschoolers,” says Mellany Masterson, Head of Nelvana Enterprises. “Tapping into the power of nostalgia and drawing insights from the viral success we’ve had on TikTok, this new collection captures the playfulness and fun of Max & Ruby.”

Over the past 18 months, Max & Ruby enthusiasts on TikTok have generated over 127 million uses of the hashtag #maxandruby. The three different trends that went viral include a remix dance, classic cake remakes and theme song origins. By exploring styles that appeal to this Max & Ruby audience, the Max & Ruby Remix Collection line was created to capture the essence of the brand but still be easily integrated into day-to-day wear. Pieces from the line include tops, overalls, oversized fashion earrings, and a Max & Ruby version of the trendy blanket sweater.

“We’re delighted to continue our partnership with Nelvana, this time with the Max & Ruby franchise as it nears its 20th broadcast anniversary in May 2022,” says Shawn Curtis, Director of Partnerships at Juniper Creates. “The team is developing exclusive and limited-edition merchandise that ties into the nostalgia of the IP appealing to broad audiences that grew up watching this brother and sister bunny duo. We’ll bring the Max & Ruby Remix Collection to market, leveraging our full supply-chain and technology platform, manufacturing and fulfilling orders globally via a dedicated Direct to Consumer storefront,”.

Fans can still watch all their favourite episodes of Max & Ruby on Treehouse and live and on demand with STACKTV, available through Amazon Prime Video Channels.




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