Morph has Joined Gamma’s crusade to raise awareness among businesses about the upcoming PSTN switch-off in the UK.
In an exciting collaboration aimed at spreading the message of the imminent PSTN switch-off, Aardman character Morph is partnering with Gamma to ensure the message is received by businesses loud and clear across the UK.
Having recently sponsored a Shakespearean-themed Morph statue, titled The Bard, in Morph’s Epic Art Adventure in London to support the Whizz Kidz charity, Gamma’s collaboration with the animated character extends further into the realm of communications. A film created in collaboration with Aardman can be viewed here.
A recent study commissioned by Gamma and executed by CEBR revealed that 29% of UK businesses remain oblivious to Openreach’s decision to discontinue traditional PSTN lines by December 2025. This lack of awareness threatens business continuity and is precisely why Gamma’s partnership with Morph is so crucial.
Morph, created over four decades ago by Peter Lord and David Sproxton, is one of multi award-winning animation studio Aardman’s pioneering and simplest masterpieces. Morph’s speciality lies in his ability to convey messages in an uncomplicated, relatable manner. His history, spanning over 40 years and marking appearances in TV programmes like The Epic Adventures of Morph, available on Sky Kids, ensures that he resonates with multiple generations, especially business owners and decision-makers.
Will Studd, director at Aardman, commented: “Gamma approached us with an exciting brief, to use Morph and Chas to help explain the big switch over of landline phones to new more versatile digital systems.”
Working together with Peter Lord, co-creator of Morph, and Chris Parker, author and screenwriter, the team created a fun, playful narrative that explains the concepts and benefits of the switch, in a way that harks back to the golden age of kids TV.
“Voiced by Derek Griffiths, staple of 1970s and 80s Children’s BBC, we created a memorable, authentic film that plays on Morph and Chas’ classic antagonistic relationship, to show how beneficial and easy the transition to digital is,” added Will.
Helen Owen, head of Product Marketing and a fan of Morph, added: “Morph is the ideal, if not obvious, ambassador for the Big Switch-off. His appeal bridges multiple generations and his ability to simplify and bring humour to the everyday ensures that he cuts through the noise and capture audience’s attention. We believe that raising awareness of this significant change within UK businesses is essential and are hoping that the partnership of Gamma and Morph will draw attention to a Big Switch-off, which to date has gone largely unheralded.”
