The multiplayer game will let kids experience Blippi’s World and will be launched at a special immersive Halloween event later this month.

Moonbug Entertainment, a subsidiary of Candle Media, has announced Blippi’s Playground, a new multiplayer game which will be available exclusively on Roblox from Thursday, October 19th. The game, accessible on mobile, tablet, PC or Mac, will allow kids to explore Blippi’s world on Roblox as they complete fun quests to earn Blippi tokens, dress up their avatar with exclusive Blippi items and build and customise their very own playground.

In honour of Blippi’s favourite holiday, Halloween, Blippi’s Playground is launching a themed playground featuring special guests and allowing players to go trick-or-treating around Blippi’s neighbourhood, dress up in costume, explore the haunted house, and go hunting for Jack-o’-lanterns in the spooky maze. Each activity features various games along the way encouraging interactivity and problem-solving. Themes will change to reflect seasonal moments and special occasions. To help safeguard kids while they enjoy the Blippi experience on Roblox, the chat function in the game has been removed.

“With Blippi’s Playground, we are expanding the Blippi franchise into an entirely new medium, providing a more immersive way for Blippi fans to interact with his world,” said Ed Barton, VP Gaming & Interactive at Moonbug Entertainment. “The game also presents an opportunity to expand our YouTube content pipeline into gaming, with a dedicated channel and a new genre of content for our fans to engage with. There’s so much to explore, learn and enjoy within the game, and we’ll also be evolving the experience into something even bigger after Halloween.”

Blippi’s Playground has been developed by Boston-based Roblox studio Suit Up Games, facilitated by gaming specialist agency Player2.

Ross Targett, managing director at Suit Up Games said, “There has been a gap in the Roblox marketplace for a game that appeals to Blippi’s audience. When Moonbug approached us about a partnership we were keen to work in this space in a big way. It’s a rare opportunity to find a brand with such strong reach and engagement. We are excited to see it launch on Roblox.”

Exclusively on Roblox, fans are invited to a special experience over the Halloween weekend (October 27th-29th) which will include:

• the world premiere of new Blippi Halloween episode: Blippi’s Jack-o’-Lantern. The 20-minute live action episode will play in the Curiosity Cove theatre with repeat showings throughout the weekend and will not be available on any other platform in 2023.
• a special Jack-o’-Lantern scavenger hunt with multiple opportunities to earn special Halloween items during the experience.
• throughout the Halloween weekend, there will be limited UGC and in-game items giveaways.

Blippi’s Playground is the latest of Moonbug’s gaming properties, expanding the avenues in which fans of Blippi can interact with their favourite characters, engage in fun activities and foster their curiosity.

Building on a double-digit year-on-year growth of the brand’s viewing on YouTube, this activation is just part of Blippi’s plans across content formats, consumer products and live experiences.