NEWS

MGA Entertainment partners with Uniqlo for exclusive LOL Surprise fashion line

Published on: 25th February 2020

MGA Entertainment has partnered with the fashion label Uniqlo for a nw LOL Surprise by Uniqlo fashion capsule, to launch across stores this April.

The new product assortment will include LOL Surprise t-shirts for young fashionistas. There will be familiar LOL Surprise brand attributes incorporated into the styles and messages that empower fans to be themselves.

As part of the launch, a new stop motion video will be released showcasing two of the new styles. The video features signature LOL Surprise dolls, Diva and Queen Bee, who embark on a fashion journey that ends in an epic runway show. The video will be featured in Uniqlo’s retail stores and digital/social, as well as shared with LOL Surprise fans around the world on the brands’ social channels.

Having debuted in December 2016, LOL Surprise has become a worldwide phenomenon and was named once again the Toy of the Year at this year’s TOTY Awards ahead of New York Toy Fair.

RECENT ARTICLES

Paramount celebrates Yellowstone success with immersive experience

Care Bears and Piñata Smashlings announce Roblox collaboration

Wednesday publishing programme unveiled by Penguin

Acamar and Fierylight to bring Bing’s Birthday to UK theatres

Pokémon debuts new brand monpoké

Paddington channel launches on TikTok

Heathside signs licence renewal for Sonic

Wow! Stuff unveils new Harry Potter line-up

More than 150 exhibitors confirmed for BLE

Unis and Toikido to unveil Piñata Smashlings crane machine at Amusement Expo