MGA Entertainment partners with Uniqlo for exclusive LOL Surprise fashion line

Published on: 25th February 2020

MGA Entertainment has partnered with the fashion label Uniqlo for a nw LOL Surprise by Uniqlo fashion capsule, to launch across stores this April.

The new product assortment will include LOL Surprise t-shirts for young fashionistas. There will be familiar LOL Surprise brand attributes incorporated into the styles and messages that empower fans to be themselves.

As part of the launch, a new stop motion video will be released showcasing two of the new styles. The video features signature LOL Surprise dolls, Diva and Queen Bee, who embark on a fashion journey that ends in an epic runway show. The video will be featured in Uniqlo’s retail stores and digital/social, as well as shared with LOL Surprise fans around the world on the brands’ social channels.

Having debuted in December 2016, LOL Surprise has become a worldwide phenomenon and was named once again the Toy of the Year at this year’s TOTY Awards ahead of New York Toy Fair.


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