Menswear brand Larusmiani launches Pink Panther collection

Luxury gentleman’s brand Larusmiani and MGM have collaborated on a limited-capsule collection inspired by the Pink Panther.

Marking the Italian menswear brand’s first ever character collaboration in its nearly 100-year history, the range makes use of the new Pink Panther Pink Pantone colour, and embodies all the joie de vivre and sophistication of the iconic character as interpreted by Larusmiani.

The line with Larusmiani marks MGM’s first foray into men’s luxury goods, with the licensing team having plans to further expand in the category in the future.

The apparel within the collection is enhanced with embroidered or printed images of the Pink Panther and his distinguishing features, while on the classic Gentlemen’s Essentials, they are hand-painted or engraved. Featured items in the collection include a cashmere crew neck sweater, baseball cap, boxer shorts, a velvet silk robe, manicure set, card holder, shoehorn and watch case.

The collection is available at the Larusmiani boutiques in Milan, Porto Cervo (next spring/summer), St. Barths (next spring/summer), and online (at www.larusmiani.it).

To support the launch of the collection, The Milan boutique will feature special signage and décor in the store and a display of the line in the store windows.

Robert Marick, MGM Executive Vice President of Global Consumer Products and Experiences, says: “Larusmiani  is known for its stylish and sophisticated lines for gentlemen, making the collaboration a perfect fit for Pink Panther. We are sure that fans of both will appreciate the craftmanship and seeing these two beloved icons come together.”

MGM’s iconic character Pink Panther started life in the front and end credits of the legendary detective series of the same name more than 50 years ago. Its popularity spawned TV series, specials, comics and merchandise and remains an icon of the era. Pink Panther continues to be discovered by new generations and remains one of MGMs best-known franchises.

 

 

 

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