McDonald’s taps into growing appetite for licensing with Joester Loria Group

Published on: 30th January 2020

The Joester Loria Group has partnered with McDonald’s Corporation to develop a portfolio of collaborations and collections of licensed products aimed of the McDonald’s brand lover across the globe.

The fast food restaurant brand has a long history of partnering with leading fashion brands and retailers which dates back to the 1980s. Last month, the corporation introduced its Golden Arches Unlimited online store, offering a selection of items and seasonal products.

“McDonald’s has been ingrained in the fabric of culture for years, and there’s a long history of fans wearing our brand with pride,” said Jen Landolt, senior director, global marketing at McDonald’s Corporation.

“We look forward to collaborating with great brands to deliver product that celebrates McDonald’s heritage and deep emotional connection with our customers.”

Joester Loria Group will work closely with the McDonald’s global marketing team to tap into the brand’s unique cache, popular characters, and iconic brand campaigns, with a focus on fashion, accessories and collectibles for adults. 

Look for episodic campaigns, pop up events, unexpected mash-ups and great product to launch in 2020.


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