Licensing Expo’s highly anticipated closing night party is one of a raft of planned events celebrating the Brands at Play theme.

Licensing Expo has unveiled the inaugural Licensing Expo Closing Night Party, which will feature a confirmed performance from Loud Luxury.

Loud Luxury, the Canadian-born Los Angeles-based music duo of Andrew Fedyk and Joe De Paceon, is known for several independent releases and remixes, including the smash hit ‘Body’. Since its release, the duo has released other hit singles such as Love No More and I’m Not Alright, collaborating with top artists from around the world and racking up over 400m streams.

Renowned for its upbeat house music, Loud Luxury sets the stage for the end of an epic Licensing Expo this year themed “Brands at Play”. Hypnotic dance energy will bring the week to a close at the contemporary Vegas Hakkasan Nightclub, concluding the Expo in style. VIP entry begins at 10:30pm on 23rd May, offering complimentary admission until 1am with proof of a show badge.

Licensing Expo continues to add more new events and editions in honour of the theme of play. Guests are welcome to participate in activities hosted throughout the event campus as they connect, meet, discover and deepen relationships.

“We are committed to bringing the amusement and interconnected experience of play to life within our reimagined campus throughout the week, as this will truly be an event to remember,” commented Anna Clarke, SVP Licensing, Informa Markets. “Loud Luxury embodies the energy as well as the calibre of talent and entertainment our events bring to entertain, excite and connect our industry together.”

Licensing Expo invests in the full floor-to-floor experience across the campus of the show creating touch points through after-hours events and continued connections, even after the show closes. Guests are encouraged to leverage the full range of opportunities available to network from before-start to after-finish and soak in all the magic of relationship building Licensing Expo offers.

An Opening Night Party will also take place on 21st May, at the Daylight Beach Club, with talent to be announced.

The Music and Entertainment categories are core to the $340.8b licensing market. Key agents including Epic Rights, TreImage LLC, Opry Entertainment Group, CAA, Bravado, A Ceremony of Roses, Sony Music Entertainment (SME) and more will represent well-known performers, artists and musicians on the show floor.

Licensing Expo 2024 welcomes over 200+ companies in the licensing and brand extension industry such as Netflix, Hasbro, Paramount, Mattel, Lego, Warner Bros. Discovery, The Walt Disney Company, Riot Games, Tetris and NBCUniversal.

For more information on the Official Closing Party at Licensing Expo please visit LicensingExpo.com.