Licensing International launches its Accelerator Program to fuel diversity in the licensing industry

Published on: 19th November 2020

Licensing International has unveiled a new Accelerator Program aimed at bridging the gap between under-represented, diverse entrepreneurs and the resources they need to build their companies within the licensing industry.

The move is the latest in Licensing International’s ongoing efforts to help its members and the broader licensing community build diverse and inclusive workplaces.

The Diversity & Inclusion Accelerator Program was developed by Licensing International’s IDEA Committee (Inclusion, Diversity, Equity & Accessibility), a group of high-level executives from across the global brand licensing industry working to advance this cause and conversation.

The launch of the Accelerator Program was announced at the latest Diversity & Inclusion Workshop Wednesday, November, 18th which saw executives from Horizon Group USA, Encantos, Marquee Brands and WildBrain discuss challenges and share insights.

Maura Regan, president, Licensing International, said: “We have always been committed to attracting, developing and retaining the best and brightest from all backgrounds to our incredible industry.

“The findings of our study of diversity in the licensing community – conducted by the Geena Davis Institute on Gender in Media at Mount St. Mary’s University and released back in August – made it clear that there is still much work to be done in this regard, and our Accelerator Program is another important vehicle to continue creating meaningful change.” 

Companies chosen to participate in the Accelerator Program will receive benefits valued at over $100,000 including monthly mentoring meetings with industry leaders, enrollment in the Coursework in Licensing Studies professional certification program and a one-year Licensing International membership.

To be considered companies must be in the brand licensing business, can be either for-profit or non-profit, and all applicants must be diverse (whether along the lines of race, gender, sexual orientation, age or physical attributes).

Applications are being accepted now through April 30, 2021, and the 2021 Accelerator Program Cohort will be announced the week of May 24, 2021. 

To learn more about the Licensing International Diversity & Inclusion Accelerator Program and apply click here.

Results of the first-ever global study of diversity in the licensing business community, conducted by the Geena Davis Institute on Gender in Media at Mount St. Mary’s University, and the Diversity & Inclusion Toolkit are available to download for free.

The work of Licensing International’s IDEA committee is supported by Champion-level sponsor, NFLPA and Supporter-Level sponsors, Sony Pictures Entertainment and Peanuts Worldwide, a division of WildBrain.


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