KAP has brought forward the launch of its new licensed Beano product range following overwhelming demand from retailers and recent press coverage.

KAP Toys says it is thrilled to be working with one of the most recognisable British brands of all time, Beano.

Launching new and exciting product in time for Christmas 2023 and into 2024, the collaboration with Beano sees three newly developed lines on the way: Squishii Character Plush, the Build-a-Comic Kit and the Box of Tricks. Launching nationally with Sainsburys in November 2023, ahead of wider availability in 2024, the company is now pushing early production due to consumer enquiries and recent retail previews. KAP Toys MD Nat Southworth told Toy World he expects to have a lot more retail partners on board by the time the trade gets to World Book Day on 7th March 2024.

“We have moved mountains to be able to launch this in Q4 2023 following the retail feedback – it was supposed to be a 2024 project!” Nat adds. “Our new Beano range presents an opportunity we would urge all retailers to consider. It’s an unbelievable project that has taken a real team effort to make happen, and we truly believe we’ve got a range of product that can deliver week in week out sales for Beano fans and gift givers.”

With their bright, eye-catching packaging, adorned with famous Beano characters and iconic artwork, these products are expected to jump off-shelf and will create an impactful display for all retail formats. The three launch products tie in perfectly to the brand, making for ideal gifts throughout the year, not just for birthdays and Christmas. Kids can unleash their comic genius with the Build-A-Comic Kit or set their inner prankster free with the Box of Tricks. KAP Toys’ new range is a fantastic everyday offering for the new generation of Beano fans.

For more information, please see the KAP Toys website.