Just Play’s latest campaign sent influencers an Easter mailer packed with Disney Doorables from Series 9 to inspire treasure hunts in their own homes.
This Easter, families were challenged to organise their very own Easter treasure hunt by Just Play, and to hide their Doorables around the house, garden or location of choice.
The fun and interactive campaign saw a host of influencers receive an ‘a’Doorable’ Easter mailer, jam packed with Disney Doorables from Series 9, the latest drop of the Disney Doorables collection.
The collectibles recently featured on ITV This Morning and BuzzFeed UK as one of the collectible toys to watch for 2023, and also featured in Disney’s Wonder-ful Playhouse activation.
The Doorables figurines series 9 features 50 new characters to collect from beloved Disney and Pixar movies, including pearlized translucent, metallic, limited-edition characters from Mulan.
During the treasure hunt, Disney Doorables allow the magic of finding the treasure to continue with a surprise in store behind every door. Starting off small, families are encouraged to find the Disney Doorables Mini Peeks which when found and unboxed reveal either two or three figures hidden inside. For a big prize at the end of the hunt, the Disney Doorables Multi Peek offers a multi pack of five, six, or seven Disney figurines.
The fun Easter activation is designed to encourage children and parents to get creative and imaginative with their Disney Doorables through the art of play, whilst celebrating together over the holiday weekend.
The figures are perfect for recreating classic Disney tales, and the play value expands with the collection, as additional figures & playsets are collected, displayed and shared.
Along with Disney’s 100th anniversary this year, the Disney Doorables range looks set to be a popular pocket money purchase this year. The collection is aimed at children aged 5+.