ITV’s The Masked Singer makes move for consumer products with Caroline Mickler

Published on: 2nd September 2020

The ITV reality talent show, The Masked Singer, is moving into the consumer products space. Argonon, the international super-indie production group has tasked Caroline Mickler Ltd to develop a UK licensing programme inspired by the series, tapping into the ‘creatively designed merchandise’ market.

Argonon is an independent production group based in London and New York and led by a board of creatives. The group conists of seven companies producing multi-award winning programming for a range of broadcasters including BBC, ITV, Channel 4, and more.

The Masked Singer is produced by Bandicoot TV, one of the seven companies making up Argonon.

We are delighted to be working with Caroline Mickler Ltd to extend The Masked Singer into creatively designed merchandise,” said Derek McLean, Bandicoot’s joint executive producer. “The reaction to the first series of The Masked Singer has been phenomenal with over 8.4 million viewers tuning in to see Girls Aloud Nicola Roberts crowned the winner. Ahead of the second series, it’s the perfect timing to be expanding into consumer products.”

 Caroline Mickler said: “This completely bonkers, unique and joyous family show has enormous appeal and we are looking forward to working with retailers and manufacturers to create ranges of product that fulfill fans’ appetite for this dynamic show.”


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