Automotive and entertainment specialist Faster Brands has signed an agreement to represent Honda Motor Europe for the UK and Europe. The agency will source new licensed partnerships and collaborations for Honda across all major categories.

Faster Brands MD Chris Parkes says: “The Honda name is recognised the world over and I am proud to welcome such a prestigious brand to our client list. Work has already started on developing a strategic licensing plan and we will shortly be welcoming interest from potential partners in high-end lifestyle and fashion apparel.

“Faster Brands is excited about helping Honda celebrate its amazing heritage as well as on its journey towards becoming net-zero.”