The appointment of Hollie Holmes as vice president of Global Licensing sees Moose Toys’ strategic growth plan attract top toy industry licensing talent.

Moose Toys has announced that industry veteran Hollie Holmes is to join the company as vice president Global Licensing. She will be based out of the company’s US operation in El Segundo, California, beginning 5th June.

In this leadership position, Hollie will be responsible for driving the global long-term strategy for the department to maximise growth for Moose’s inbound licensed portfolio of brands and flanker segments.

“The opportunity to join Moose, and be a part of the thoughtful and strategic global growth of its licensing portfolio, presented a not-to-be-missed next step in my career,” said Hollie. “Moose is renowned for innovation with its own brands, as well as taking licensed brands to the next level, and I look forward to continuing to build on successful licensing initiatives.”

Throughout her impressive career, Hollie has been dedicated to identifying, securing and implementing partnerships with leading global entertainment, gaming, celebrity, influencers, toy and pop culture brands in the US and abroad. She has held various leadership positions with Mattel and most recently served as the head of Global Licensing with PlayMonster Group LLC.

“Hollie is a dynamic thought-leader and rainmaker in the Licensing community and a perfect fit with our Moose ‘wow’ culture,” said Ronnie Frankowski, chief commercial officer, Moose Toys. “She’s the perfect leader to help drive our long-term strategic plan for partner brands as we aim to take a quantum leap forward in this space.”