Hasbro has renewed its long-standing partnership with Takara Tomy, T-Licensing and ADK Emotions NY to launch Beyblade X, the next generation of Beyblade products.
Following a July debut in Japan, these much-anticipated Generation 4 products will expand the global launch in autumn 2024, coinciding with the brand’s 25th anniversary.
New Beyblade X introduces a new spin on the toy line, commemorating previous generations while introducing new gear innovation, allowing Tops to speed into high gear for explosive battles. Beyblade X offers Tops identical in weight, feel and performance across Hasbro and Takara Tomy, along with additional Hasbro Tops that meet the same high standard. The new generation builds off Beyblade’s rich history, from the brand’s launch in 1999 to 2008’s Metal Fusion launch to 2015’s Burst technology, while mirroring the high-quality fans have come to know and love.
“Beyblade X is special in that we have combined fan-favourite elements from each generation into a system with amazing, brand-new features, resulting in extreme speeds and epic battles. There will be something for everyone, whether you’re a longtime fan or just starting your Blading journey,” said Tom Warner, senior vice president of Global Brands at Hasbro.
The Generation 4 products will bring the world of Beyblade animation and toys together around Beyblade X, the latest installation of the fan-favourite series. In the new episodes, a team of Bladers come together as friends and battle their way up The X to prove themselves against the best of the best.
The new storyline featuring a fresh line-up of characters is written by Hikaru Muno and Homura Kawamoto, the creators of critically acclaimed Kakegurui, and designed by Posuka Demizu, the artist behind one of the best-selling manga series The Promised Neverland. The Beyblade X anime premieres on the 6th October on TV Tokyo in Japan. The US, Europe, Latin America and PAC anime premieres will follow in 2024.
“Beyblade X promises to deliver the excitement and innovation fans love with the brand-new toy line and animated series, and the franchise is set to drive incredible engagement on a global scale,” said T-Licensing representative Daizo Suzuki.
ADK Emotions NY representative Shunichi Ogawa echoed the sentiment: “We are incredibly excited to continue our partnership with Hasbro to launch the next generation of Beyblade products and deepen fan connections with the brand. We are looking forward to making the Beyblade experience as rich as possible while catering to both our longstanding community members and newcomers alike.”
Hasbro will join fans in celebrating the new series, Beyblade’s 25th anniversary and the global launch of Generation 4 products through a variety of engaging activations throughout the year ahead.
