Generation Media signs deal to distribute Bing Event Cinema in new territories from 2022

Published on: 24th January 2022

Generation Media confirmed today that it has partnered with Acamar Films to exclusively manage the theatrical distribution of Bing Event Cinema in territories including Australia and the Nordics.

Following box-office success for ‘Bing’s Christmas & Other Stories’, and ‘Bing’s Animal Stories’ across the UK, Italy, Poland and the Netherlands, this new deal will see Generation Media support Acamar to expand Bing’s cinema distribution footprint to new markets, further complementing Bing’s multiplatform presence across linear TV, streaming services, YouTube, apps and more.

The deal was secured by Generation Entertainment, Generation Media’s division that focuses on global content development and distribution initiatives across cinema, TV and digital. Generation Entertainment’s previous U.K. and Global event cinema releases include iconic preschool brands such as “L.O.L. Surprise! on the Big Screen” and Beano’s “Dennis and Gnasher”.

Greta Bisetto-Donelan, Director of Entertainment at Generation Media, says: “Bing is a beloved preschool character and we are incredibly proud to be bringing such relatable and engaging stories to the big screen in new territories, delighting young children with a new kind of Bing experience for the first time.

“Event Cinema is our absolute passion and a primary tool for engaging with preschoolers and their parents. Cinema is and will always be a fundamental part of a long-term franchise strategy – bring premium content to engaged fans in a quality environment.

“Last year saw us win the Gold Indie Award for the best TV Media Campaign, featuring IMC’s Cry Babies Magic Tears. This year we are, more than ever, committed to bringing engaging content, to the right audiences, wherever they are.

“Within the Kids’ and Families Entertainment space our expertise is truly 360. Our content-first approach allows our clients to achieve long-term success and maximise licensed products sell-in.”


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