SCG America has announced its partnership with Angry Birds’ creator Rovio Entertainment to launch a one-of-a-kind retail café.

The companies came together to build an engaging and interactive location for Angry Birds fans to visit. The retail café, named iSwii by Angry Birds, will feature pastries, cakes and confections, trendy bubble teas and coffees, gaming, a retail section and unique photo opportunities.

In a deal facilitated by Angry Birds’ global licensing agency IMG, iSwii by Angry Birds will be the world’s first Angry Birds retail café and is set to open on the 8th July in Flushing’s latest family-friendly destination spot, Tangram. Tangram is a 1.2m sqft mixed-use new development in Queens. The new interactive café and retail destination combines in-person and on-screen thrills, making for a unique adventure.

Designed for individuals and families alike, the 3,300 sqft iSwii by Angry Birds is adorned with modern décor and features a collection of ‘Instagrammable’ NYC-themed statue installations outside the entrance, an eye-catching bright mural ceiling with Angry Birds graphics, a vibrant terrazzo counter and flooring resembling dessert sprinkles. Additional Angry Birds-themed elements include nest-like wicker and hanging chairs, bird paradise graphic wall coverings and tropical plants on the shelving units where hatchlings, the baby birds, wander around. Other fun interactive features include a glass-partitioned exhibition display with chef’s custom-decorated yummy seasonal holiday cakes & pastries, all of which collectively creates a fun retail and café experience. Interior designs were by Tina Wu, head of Interior Design at SCG America.

iSwii by Angry Birds experience is also available for private parties & events in private “nests” – rooms that will offer Angry Birds VR games & treats, including customisable Angry Birds-themed gift bags for party-goers.

“Launching iSwii by Angry Birds is a perfect way to bring locals and Angry Birds fans back to fun in-person experiences,” said executive director of Asset Management of SCG America, Robert Leck. “This unique concept will feature endless culinary treats, bright visuals, newest Angry Birds Games and interactive technology, and the coolest-ever themed shopping experience. Angry Birds as a global brand was a perfect fit for this location with its appeal to a wide age range, gender-neutral audience and touch points in all entertainment forms. The fans will now be able to enjoy and engage with the brand in a completely new way, the location truly is an exciting first for New York and North America.”

Katri Chacona, director, Brand Licensing at Rovio, commented: “We are always delighted to find forums for Angry Birds fans to interact with the brand in new and fun ways. This unique establishment goes beyond the screen, offering an immersive experience where fans and customers can delight in tantalising foods and drinks as well as engage in gaming and capture extraordinary moments in our exclusive photo opportunities. The United States is a key market for the Angry Birds brand and we’re excited to open this venue in one of the greatest cities of the world, New York.”