Warner Bros. Discovery Global Consumer Products (WBDGCP) prepares for the licensing programme for Batwheels, the first ever Batman series for pre-schoolers.

In this month’s Toy World, Warner Bros. reveals more about this exciting and fresh new property and how it’s been received so far.

Following its broadcast premiere in March 2023 on Cartoonito UK, DC and Warner Bros. Animation’s first-ever Batman pre-school show, Batwheels, is set to become accessible to viewers all over the country as it’s introduced to FTA on ITV in 2024. On YouTube, Batwheels has become an instant hit, generating over 5.2m UK content views to date. Its popularity is accelerating and tracking positively in the US, where the consumer products programme has now launched and quickly established itself as an exciting entry amongst fans and retailers alike.

Locally, cross-category partners will pass go in January 2024, headlined in the toy category by Mattel’s Fisher-Price. Pre-school kids will be able to relive some of their favourite moments from the animated series with a range including toy cars and sets perfect for pre-schoolers aged three years and older.

“The shows’ action and adventure storylines have garnered a wave of enthusiasm from partners and audiences in a remarkably short period,” said Rachel Wakley, SVP & General Manager – UK & Ireland at Warner Bros. Discovery. “This positive reception reflects the fans’ appetite for innovative characters and narratives, which we are confident will also perform exceptionally at retail.”

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