Entries are invited for Licensing Expo’s License This! competition

Published on: 10th February 2022
Entries are now open for Licensing Expo’s License This! competition, which aims to help designers, illustrators and animators break into the $292 billion global licensing industry.
The competition launched 12 years ago in Europe and premiered in the US in 2021 as part of Licensing Expo Virtual. This year, for the first time, the finale will take place in person in front of a live audience of manufacturers, retailers and brand owners on May 26.
Licensing Expo, which is run in partnership with industry trade association Licensing International, is the world’s largest licensing trade show and is taking place in person at Mandalay Bay Convention Center in Las Vegas from May 24–26, 2022.
Through its two categories – Character & Animation and Brand & Design – the License This! competition aims to give unlicensed brands from across the globe a welcome leg-up into the world of licensing and consumer products by helping them secure new deals or agent representation.
The competition is free to enter online; the cut-off date is Friday, March 25, and the judges are looking for new, creative concepts that have the potential to be applied across multiple product categories.
Judge Steven Ekstract says: “License This! does a fantastic job of bringing together innovation and opportunity by helping designers, illustrators and animators to succeed in the wonderful world of licensing. The creativity of last year’s License This! entrants was a joy to behold, so I’m really looking forward to viewing this year’s entries and meeting the finalists in person at Licensing Expo for the first time in May.”
Each category winner will receive:
·       A free-of-charge 100 sq ft booth at Licensing Expo 2023, worth $2,500
·       One-year Licensing International membership, worth $1,000 for a small business
·       One-year Products of Change membership, worth up to $450 for a small business
·       One-to-one consultation with the License This! judges
Last year’s winners – Emily Blumenthal and Lindsay Kaye Lippman’s The Charmsters (Character & Animation), Xavier Smith’s Kujifunza Kids (Brand & Design) and Lawrence Canada, The Goodie Jar – will be exhibiting at Licensing Expo.

Licensing Expo to return to Las Vegas in May 2022


The show must go on …it’s the Licensing Blog!

Acamar and Sambro team up on new Bing toys

Exclusive: Toy World attends Back to Hogwarts

Aardman secures major licensing deals for Chicken Run: Dawn of the Nugget

Universal marks 30 years of Jurassic Park

Path Entertainment announces Clue immersive experience

Farshore signs publishing deal for Sonic the Hedgehog

Updated travel info released for BLE attendees

MGA named master toy licensee for Fraggle Rock: Back to the Rock

Toikido partners with Panini on Piñata Smashlings