NEWS

Dolly Parton releases her own fragrance, Dolly – Scent from Above in Scent Beauty partnership

Published on: 28th July 2021

The globally revered singer-songwriter, Dolly Parton has teamed up with Scent Beauty to launch her first signature fragrance, Dolly – Scent from Above.

Billed in an official press release as butterflies, hearts, and hope – though we sincerely hope not literally – the new fragrance aims to tap into the inspirational ‘rags to rhinestones’ life story of Parton herself as she continues her own mission to ‘spread love and hope around the world.’

Scent Beauty is the world’s first multi-brand e-commerce platform for bespoke fragrances, offering unique, culturally relevant fragrances to consumers worldwide.

“I call my Dolly perfume “Scent from Above” because it is excellently heavenly. I hope you feel as blessed and as pretty as I do when you wear it,” said Parton, who recently received two Emmy Awards for her Netflix Christmas movie, Dolly Parton’s Christmas on the Square.

Stephen Mormoris, CEO of Scent Beauty, added “Dolly Parton is a cultural icon that’s resonating with people all over the world. She is cross-generational. We’re honored that she chose to work with Scent Beauty for her first foray into the world of beauty and see this as the start of a long-term, successful partnership.”

In addition to retailing via Scent Beauty’s website, HSN will launch the fragrance exclusively on July 28th followed by additional mass market retailers.

“As an admired musical icon and adored philanthropist with her endless contributions spanning over several decades, we are excited to add Dolly’s fragrance to our portfolio and share her inspirational story with our customers,” said Bridget Love, GMM, VP Beauty Merchandising, QVC & HSN.

With over 60 years of music and dozens of awards garnering more than 100 million albums worldwide; Dolly Parton is known globally for her philanthropic endeavors, having given away over 157 million books to children around the world and counting.

The fragrance was developed through partnerships facilitated by Dolly’s licensing representative IMG.

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