The new Ignite Brand Pitches programme will spotlight new exhibitor IP, and the deadline to enter has been extended until next week.
Ignite Brand Pitches is a brand-new platform this year at Licensing Expo, which is taking place June 13th-15th at the Mandalay Bay Convention Center in Las Vegas. The programme aims to allow companies to generate buzz and get industry eyes on their newest IP or innovation for exhibitors. Designed for brands with existing licensing portfolios, five finalists will be selected to each pitch one new brand concept live on stage to the Licensing Expo audience of industry experts, agents, retailers and buyers.
The competition is free to enter, with the new submission deadline now extended until April 24th (next Monday).
The programme is taking place alongside License This!, which aims to spotlight newcomers into the industry, inviting artists, illustrators, designers and creatives with no existing licensing experience to submit concepts be reviewed by a panel of expert judges.
“There is high demand at Licensing Expo to curate experiences surrounding emerging and existing IPs, with brand discovery a key reason that attendees come to the show – to seek the next big thing,” says Ella Haynes, Event director for Licensing Expo. “With this in mind, we wanted to bring back License This! to provide a voice for those who are trying to break into the licensing industry, and we are also launching Ignite Brand Pitches this year to support continued innovation and to spotlight ‘newness’ for existing exhibitors to amplify their current projects.”
Licensing Expo is the world’s largest annual tradeshow dedicated to licensing and brand extension. Every year, more than 5,000 brands and 16,000 retailers, licensees, manufacturers, distributors, and licensing agents attend Licensing Expo from more than 70 countries. Licensing Expo is a part of the Global Licensing Group at Informa Markets, a subsidiary of Informa plc.
To enter the License This! 2023 competition, for more information on Ignite Brand Pitches, or to register to attend or exhibit at Licensing Expo 2023, visit LicensingExpo.com.